On this site, and in our ‘literature’ we often talk about the ‘Info Junkie, the person for whom we are designing BlogBridge. Who is that person?

Info-junkie is our cute term to denote “professional users” (that would be our dull term.)  People such as:

• Marketing Analysts
• Journalists
• Sales people
• Financial Analysts
• Researchers
• PR Flacks
• Writers
• Scientists

These are people who are required, as part of their job to keep up with lots and lots of information.

Are you one of those? You can’t read it all, but you need to be aware of it all, the classic needle-in-a-haystack problem.

Our users need to know what’s going on in blogs, but also all kinds of other feeds: search result feeds, news feeds, tag feeds, photo feeds, and on and on. They need to be able to organize, sort and filter through all this information.  They couldn’t possibly read it all, but need to keep track of it in case something crucial comes up.