Although much attention lately has been given to accounting practices and IT consulting, operations management has always been one of the most important efficiency issues of any company. Ensuring your communication, transportation, and production all w…

1. Blogs and/or the Internet have no gatekeeper function!
2. A blog with 10 readers can go viral with bad news in minutes and receive 1,000s of hits just because somebody complained about a product and the story hits a viral nerve.
3. Is reputation management still a PR task?

A really good PR representative must know when to start/stop to react in public or how to find a behind the scenes solution.

Setting up a working blog monitoring environment is time consuming and an art if you include a reputation management workflow.

Don’t ask for ‘the relevance of a blog’! Monitor the search sources instead.

Blogs present a wonderful way to reach the right people in
a targeted way. This is accomplished by knowing the News
in general and watching the blogosphere’s reaction.

Beth Mandel
T&S Partners PR Group
tspartnerspr.com

I have a different set of issues:
–Finding the most effective ways to help my clients to blend the best of traditional and new media strategies to ensure we’re supporting the reason they hired our agency to begin with: to build image and credibility.
–Ensuring we continue to help them deliver their message in relevant and authentic ways — whatever medium is being employed.
–Finding ways to help clients better leverage the outcomes of traditional and new media exposure in a way that drives returns.

I don’t see this expansion of the “blogosphere” and other related new/social media strategies as so much of a medium change or a revolution, but an evolution and enrichment of the gear in the PR/marketing toolboox.

PR are looking to map their existing ways onto the blogosphere. And the blogosphere is responding by aggregating, by ranking, by leader boards and filtering out “the noise.”

Once the chaos has settled down we will find ourselves with a new set of installed media makers. Same as 1990, just digitised.

Hopefully VRM and similar ideas shake this up, help PR realise that they can’t look for a handful of people to pamper and listen to, that they should be aware of all their customers on an equal basis.