Check out this post from Seth’s Blog:

The #1 contributor to success in advertising, without any question whatsoever, is frequency. "Repeat yourself until everyone is annoyed but your accountant," says my friend Jay Levinson.

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

(from: Frequency, Frequency, Frequency and the paradox of the Net

• BB - Core: Many performance optimizations
• BB - Core: Database stability improvements
• BB - Core: Reading Lists subscription performance improvements
• BB - Core: Added Windows Vista UAC support
• BB - GUI: Fixed toolbar on Mac OS X Leopard

Over on salas.com I’ve written a short commentary about Flex as a response to Andy Payne’s Flexcamp experience. There are some Java tidbits of interest to BlogBridge technical users.

“From first hand experience this (the ubiquitous presence of Flash on just about all desktop computers) is not true for (see BlogBridge.) True, it seems like Java is more ubiquitous now on desktops than it was 2 years ago, but it’s still not at the level of Flash/Flex.” (from Andy Payne Goes to Flex Camp)

Read the whole thing.

I’ve been following the topic of reputation monitoring for a little while now, because BlogBridge is an ideal and powerful tool to use in the service of Reputation monitoring and management. Here’s an interesting liveblog of a panel about Reputation Monitoring and Management at WebmasterWorld by Tamar Weinberg of techpedia fame.
From that panel, here’s a great list of what can and should be monitored, from this panel:

What should you track? Products, company, competitors, recalls, scandals, industry, keywords, patents, executives, etc.Industry tracking:

• moreover.com/categories/category_list_rss.html - say you really want to keep track of what’s going on in your industry. Moreover allows you to follow everything in the industry such as trends and developments.
• mainstream news (news.google.com)
• news buzz (Digg). labs.digg.com/diggspyblog posts (Technorati). If you cover Google News and Technorati, you get about 90% of what’s out there.blog posts (blogsearch.google.com)
• blog comments (co.mments.com)
• blog conversations (blogpulse.com/conversation)
• blog trends (blogpulse.com/trends)
• bookmarks (del.icio.us/popular)
• photos (Flickr)
• videos (video.google.com)
• tags (keotag.com)
• forum posts (boardtracker.com)
• changing information (wikipedia, profile pages)
• customer reviews (epinions.com)
• new product opportunities (amazon.com/tag/iphone)
• search queries (google.com/trends)
• email updates (google.com/alerts)
• the untrackable (copernic.com - $50 for a onetime fee and you can track any changes to a page)

(From: interesting liveblog of a panel about Reputation Monitoring and Management at WebmasterWorld)

Quite a list, eh. If you have multiple products or businesses, then it becomes clear that some kind of automated tool is required…And then, what do you do when your monitoring starts producing results? (Remember, both positive and negative mentions might be worth responding to.) In a word, “respond.” Again the liveblog of the panel has some good ideas:

“How do you do this? Comment.

Remember, companies are led by people and people make mistakes. Acknowledge your wrongs and the steps taken to correct the problem. People who admit their wrongs fare much better (in terms of following) than those who don’t.

Publish a co-joining statement. Do it on your website if you don’t have a blog. For example, Steve Jobs did that with the $200 discount on iPhones. Make sure your side of the story is clearly communicated.

Don’t apologize and then repeat the errors. Nobody likes Facebook because they’re doing the same thing and screwing people over.

If someone is complaining and you can’t do anything about it, acknowledge what they said and make them feel like you heard them (empathy!). If they know that you cared enough, you’ll feel better. (I feel like Digg should take note of my rants on my very nice and beautiful mostly Digg-themed blog.)”

BlogBridge can play a significant role in this. With BlogBridge you can create arbitrarily sophisticated “SmartFeeds” to form kind of a funnel that monitors most of these sources and distills the information to a point where you can actually have a prayer of keeping up with them.

Seth Godin, who I’ve quoted from time to time, gives his reasons for using a blog reader:

“If you’re not currently reading your blogs through a reader, I highly recommend it. It’s possible to go through a hundred blog posts in four or five minutes once you get good at it.” (from Seth Godin’s Blog)

Excellent advice. Couldn’t agree more. He then goes on to say:

“I use the Newsfire reader on my Mac, though it’s not exactly clear why.”

Seth, I would like to submit, for your consideration, the following:

“Does your blog reader do this?”

Please check it out, it might be interesting!