November 29, 2006

Interesting paper: Web 2.0 for Business Advantage

Filed under: Industry — Pito Salas on 9:17 am

Kathleen Gilroy of the otter group has put out a really good paper that reviews the whole Web 2.0 phenom from a business perspective. Kathleen writes with an approachable and easy to read style, covering topics that many BlogBridge users probably are looking to learn more about: RSS, OPML, Flickr, Office 2.0.

From the paper:

[...]I have also made profound changes in how I work and collaborate. I have come to hate email and by using weblogs and RSS I have cut my email traffic in half. I no longer use Microsoft Office software programs. I manage all of my projects and most of my business using web services. For creative stuff like writing and presentations, I use Apple desktop applications, but for the most part, I run my business on the web.

People think of me as highly productive. Actually the opposite is true: I am quite lazy and will find and take any shortcut put in front of me. Web 2.0 saves me time–my most precious commodity. I have become a denizen of Web 2.0.

Click here for the summary page
Click here for a free excerpt
Click here to order this paper - cheap

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